PFAS-free is the future
Achieving global leadership in sustainable housewares products has been our mission from the start. We began by transforming the category in which we could have the largest impact on consumers health: cookware. Over the years, we transformed other kitchen categories into a healthy alternative as well: including bakeware and small kitchen appliances.
We have always been convinced that PFAS*-free cooking is the only longer-term option, for our health, and for our planet. That’s why we invented PFAS-free non-stick cookware: all the benefits of non-stick without harmful toxic chemicals. It took us time, energy, and persistence. We have fought our battles, but we did it: we transformed and continue to shape the cookware market. We created awareness among our suppliers, buyers, and consumers.
Over the years our Thermolon™ ceramic non-stick cookware has been an unrivalled success with exceptional performance, extreme durability and no PFAS. Since creating PFAS-free cookware in 2007 we have challenged and radically changed the housewares industry. The first part of our journey has been a global success, but our journey has just begun…
We want consumers everywhere to enjoy healthy cooking, which means no more PFAS. We are already expanding into new categories such as PFAS-free bakeware and the first PFAS-free electric kitchen appliances. The ultimate goal is to provide consumers around the world the chance to make their kitchens healthy and sustainable. That’s our promise. *per- and polyfluoroalkyl substances.