Driven by innovation - Empowered by people

Our PFAS-free mission

A global leader in the housewares industry

In 2007 The Cookware Company introduced the PFAS*-free ceramic non-stick cookware into the market. Through technology, innovation and sustainable entrepreneurship we transformed the entire cookware market. And our journey has only just begun. Today, we are expanding our horizons with new categories such as PFAS-free bakeware and the first PFAS-free electric kitchen appliances. We are a trusted partner for everyone who’s looking for healthy and innovative kitchen solutions. Because we’re unlike any other housewares company: we’ve got a story to tell and we want to reach as many people as possible. That’s why we distribute our brands and products worldwide through a variety of sales channels. Wherever people are looking for houseware products and whatever they are looking for, we’re there for them. Giving people all over the world the chance to make their kitchen healthier by switching to PFAS-free, that’s our mission. *per- and polyfluoroalkyl substances

Why PFAS-free?

Our brands

PFAS-free cooking for consumers all over the world

As a global player in healthy housewares we want to speak to a wide audience of consumers.We believe that everyone should have the choice to switch to healthy, PFAS*-free houseware products. That’s why we have a diversified brand portfolio: from internationally renowned brands and strong local brands to licensed brands. Authenticity is what makes them unique, innovation is what unites them. To make our brands grow, we continuously invest in product development and we keep expanding our horizons: cookware, bakeware, electric kitchen appliances, glass and tableware, knives, cutlery and kitchen tools. Our brands offer everything consumers need for healthy, smart and stylish cooking. *per- and polyfluoroalkyl substances

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Sustainable innovation

A shift in mindset is crucial to secure a sustainable future

We lead our industry into a more sustainable direction. The choices we make today have  huge consequences for the next generations. Doing business in an ethical way is a necessity. That’s why we keep challenging ourselves to reimagine our processes, materials, lifecycles and applications. We fundamentally want to transform the impact we have on our planet. That has been our mindset from the start. 

Learn about our sustainability goals

We want you in our team!

People are at the heart of our company

Our people are our power. That’s why we invest in our employees. We hire ambition, encourage thinking out of the box, reward performance, stimulate growth and embrace diversity.  We motivate our employees to become the best version of themselves. That’s the key to our success. 

Join us