In 2007 The Cookware Company introduced the PFAS*-free ceramic non-stick cookware into the market. Through technology, innovation and sustainable entrepreneurship we transformed the entire cookware market. And our journey has only just begun. Today, we are expanding our horizons with new categories such as PFAS-free bakeware and the first PFAS-free electric kitchen appliances. We are a trusted partner for everyone who’s looking for healthy and innovative kitchen solutions. Because we’re unlike any other housewares company: we’ve got a story to tell and we want to reach as many people as possible. That’s why we distribute our brands and products worldwide through a variety of sales channels. Wherever people are looking for houseware products and whatever they are looking for, we’re there for them. Giving people all over the world the chance to make their kitchen healthier by switching to PFAS-free, that’s our mission. *per- and polyfluoroalkyl substances